How are companies using Web 2.0 to achieve enterprise objectives?

Having had a fair bit of previous experience with Web 2.0, I decided that this week I would look into the ways the companies are using Web 2.0 to achieve enterprise objectives and how organisations are using Enterprise 2.0 principles in significant ways.

The use of Web 2.0 is becoming a more and more common way for companies to collaborate and connect people together. Companies are using Web 2.0 tools both internally as a way to organize employees and externally, as a way of communicating with the public for various reasons such as marketing and advertising, to harnessing the collective intelligence. These Web 2.0 technologies, which rely on user collaboration, include Web services, peer-to-peer networking, blogs, podcasts, and the use of online social networks. Websites such as Facebook, YouTube and Twitter are very commonly being used to reach customers.

Many companies are embracing Web 2.0

So what are some of the benefits of using Web 2.0 in a business, rather than following a more traditional business model? Well…

  • Internal collaboration

Makes employees more effective in their collaboration and tasks and data are able to be shared and used instantaneously.

  • External collaboration

Companies can Market and Advertise in new and innovative ways which make companies stand out to their customers and suppliers, increasing business and profit

  • Increased efficiency

Web 2.0 is about working smart, rather than working hard. Not only is it more efficient for communications, but web 2.0 is a lot ‘greener’ and more sustainable then traditional business processes.

  • Support the move beyond email

Although useful for a one off personal message, Email is very dysfunctional for collaboration and is inefficient for use with large groups. For example, emails in a large group situation often end up lost or confused as there is not one central message location.

  • Distributed work

Communication is fast and inexpensive. Makes communication between different branches/cities/countries fast! Reduces travel time. Makes outsourcing to lower cost economies possible.

  • Faster innovation

Collaboration, customer involvement and reaching the global market is possible and very fast

Now let’s look at some examples of companies using web 2.0 in enterprise.

And that’s only just the tip of the iceberg! There are many other examples out there. The merge from traditional enterprise to enterprise 2.0 has been more of a slow wade rather than a leap off the cliff, as many companies learnt from the Dot Com crash to be wary of the internet, the companies that have been getting involved are finding it very worthwhile. It is very common place for companies to have a Facebook page.

In my own experience, I work for a large retailer in the youth fashion department, and whilst working we have to wear badges on our lanyards that say “Check us out on Facebook, Twitter and Tumblr”. It is astounding to see how web 2.0 is affecting enterprise, and it will be interesting to see the future development of the trend.


About brookekeeley

Brooke Keeley
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